Free Ad Tips
Bulletin Number 3
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Contents
The FAT System
- Explanation
- Requirements
- Downline Building
- The FAT Tutorial
FAT Terminology
- Target Page
- Page Code
- Hit Pages
- Traffic Exchanges
- Traffic Generators
- Conclusion
Thumbnail Reviews
- Relevant Sites
- Some Useful Sites
Admin Details
- Unsubscribe, Make Contact etc
The FAT System
Explanation
No, it's not a diet program! The FAT system is a 101 Answers creation (in other words, it was put
together, and the copyright is exclusively owned by, the same people who designed and own the
Easy-Earn program—and indeed, Free Ad Tips) and is based on our experience testing various
methods of free (and nearly free) advertising. It's a synergic traffic generating program and free
advertising plan that attracts an increasing number of viewers to the webpage or referral
URL of your choice without you having to do anything further once it's set up. What's more,
this traffic is made up of real people, many of whom are already interested in what
you have to offer, perhaps even who are already in the market for what you are offering. Just set it
and forget it and they keep on coming!
Requirements
If you don't already have a website of your own, getting one is the first requirement. How to do
this and the particular specifications needed, are covered in the next bulletin of Free Ad Tips.
If you already control the website you want to promote however, that is where you should install
your FAT system.
The only other things needed are a little time, commitment and patience. It does take some time
and effort to set up a FAT system properly but, because it is a true set-and-forget
advertising program, there is nothing more to do once it's finished, except of course, run it
and maybe tweak it once in a while.
Downline Building
Important Note: Unlike most other traffic generating systems, it is not necessary to
recruit anyone to make the FAT system work—it will go on sending hordes of genuine people
to your website even if you never do any promoting. That is why downline building is not
included, apart from a brief mention, in the six day Fully Automatic Traffic tutorial.
However, you will get a lot more traffic if you do get other people to join under you,
which is another reason why you should remain on this mailing list and continue to receive Free
Ad Tips. There will be a bulletin to cover downline building coming up in the near future.
The FAT Tutorial
This is a step-by-step guide on precisely how to set up your own FAT system. You don't have to
stick to the suggested time scale, of course. For example, you may prefer to set aside one whole day
to complete the job rather than spread it over six. On the other hand, you may choose to extend it
over a longer period. It is entirely up to you but this schedule works well for most people.
FAT Terminology
You need to know the terms used for the various components of the FAT system before you are
likely to fully understand their effect on the way it works.
Target Page
This is the ‘place’ online that you decide you want all traffic generated by your FAT system
to go to. Normally, it would be your sales page, or doorway page, or referral page, or opportunity,
or whatever it is that you want to promote and that you want as many real people as possible
to see. You might decide to have more than one Target Page and the system certainly allows
you to do this. However, I would recommend keeping the number down to as few as possible, at least
initially, so that you can clearly see the resulting buildup of traffic. Just one Target Page
is best to start with; you can always add more later.
Page Code
Many Traffic Exchanges, such as those responsible for the banners and popups on this page, issue
a snippet of code to their members that we call a Page Code. It is most often in the form of
a Javascript 'script', each of which is exclusive to individual members of their network and which
those members are required to place in the HTML (the 'language' used to construct web pages) of the
page where they want the banner, or popup, to appear. As an example, our Page Code for the
skyscraper banner you can see in the left margin looks like this:
<center>
<script language="JavaScript">
document.write('<s'+'cript language="JavaScript" src="http://www.ebannertraffic.com/work.php?n=805&size=3&j=1&c=&code='+new
Date().getTime()+'"></s'+'cript>');
</script>
<NOSCRIPT>
<IFRAME SRC="http://www.ebannertraffic.com/work.php?n=805&size=3&c=" width=120
height=606 marginwidth=0 marginheight=0 hspace=0 vspace=0 frameborder=0 scrolling="no">
</IFRAME>
</NOSCRIPT>
</center>
Don't worry if this appears as gobbledy-gook to you. You don't need to understand the script
language—just how to insert it in a web page (and you'll be shown exactly how to do that). They
are sometimes much longer and more complex-looking than the above example (up to a hundred lines or
even more) but they are all simple to install.
Hit Pages
These are special pages that you create using the Hit Page Template. Their sole
purpose is to receive hits from the automatic Traffic Generators, multiply them, and transfer
the resulting traffic to your Target Pages. They utilize a number of Banner Exchanges
and Popup Exchanges to notch up credits that are then used to advertise your Target Page
on the websites of members of all these networks. Your Hit Pages then, are where your
Page Codes appear. To see what a Hit Page looks like click the link below.
Hit Page Template
This is a downloadable text file version of the basic Hit Page for the FAT system. First you
simply follow the instructions in the tutorial for converting it to the four HTML files that are
required and upload them to your site. Then later (Day 6), replace our Page Codes with
yours where directed, and upload them again.
Traffic Exchanges
In the past, the most insurmountable problem for Traffic Exchanges was that your website needed a
lot of traffic before your ad would be seen by enough people to make it worthwhile. This was
because it could only be shown to half as many people as were already visiting your site. It
defeated the object somewhat if you were trying to build up traffic, since you needed a good traffic
flow already in place for it to work. That problem is now solved because the FAT system produces
all the traffic needed!
It utilizes two basic types of Traffic Exchange to advertise your Target Pages to Internet users:
Popup Exchanges and Banner Exchanges, and a number of subtypes of each.
Popups
No, we're not advocating the old style of full page popups which gained such an unsavory
reputation for being too invasive. These are their modern equivalents and are mostly miniature
popups, i.e. small, non-intrusive ads measuring 1/8 page or less that don’t cover up everything
the viewer was reading and can be closed or moved out of the way easily.
Of the two subtypes, the first are sometimes known as drop-in, or slide-in ads, which more or
less sums up how they work. They are impossible to ignore but, because of their small size,
they can only display a tiny advertisement consisting of just a headline. However, due to their
small footprint, plus the fact that they are impervious to most popup killer programs, they are a
very popular and effective alternative to the previously used, but very intrusive, full page
popups that were once so popular.
The second type are sometimes better known as popunder ads, which means they open behind
the main window. Most often, site visitors are not even aware of them having loaded until they close
the page they were viewing, which makes them extremely effective. They are also larger than drop-in
ads and therefore offer more scope for the creation of a persuasive advertisement that
encourages the reader to click the link leading to your Target Page. We use two of these and
one of them is also safe from most software designed to block popups. The other is a full page
popunder that will not use up credits when it does get blocked.
Banners
Don’t listen to people who try to persuade you that banners don’t work any more. This is
nonsense. Although they no longer have the novelty value they once had, they are a perfectly
legitimate way of getting the word out about whatever it is that you’re promoting. As in all
advertising, the headline is crucial and must be designed to attract clicks; if it
does that, then it works. There are many different types of banner now in common use on the
Internet, such as standard (horizontal) graphic banners, text ad banners, skyscraper (vertical)
banners etc.
The FAT system allows you to get the most out of banners by bringing a variety of subtypes into
play at once. Also, the majority of them allow you to choose the category of viewers to whom your ad
will be exposed. This is a powerful feature because it means your advertising can be targeted
to a particular segment of the population.
Traffic Generators
Some of these programs are really Traffic Exchanges too, but that automatically and effortlessly
expose your Hit Pages to a network of 'virtual viewers', as opposed to real viewers. I use
that description because the quality of 'viewings' is very low due to the fact that they run
automatically. Members of these networks can, and do, ignore most (if not all) of the pages that get
shown. After all, they are people just like you, who are trying to get their own pages viewed
by others but have no incentive whatever to look at anyone else’s. However, the magic of the
FAT system is that 'quality of viewing' simply doesn't matter; your Hit Pages are
designed to do a very specific job and the FAT system works even if nobody ever reads them!
Conclusion
The next bulletin will be #4 in the series and should arrive in your inbox in a couple of days
time. Please look out for the Subject line, Free Ad Tips.
Good luck and remember, persistence pays, so keep at it!
Mike Alexander
Easy-Earn
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Thumbnail Reviews
Relevant Sites
If you click on Recommended Links at the bottom of this page, you'll find a number of
thumbnail descriptions of various websites (and links to them) that are relevant to the topics covered in each
of these bulletins. For more information and details of our linking policy, please click here.
Some Useful Sites
Easy-Earn
A 'work from home' opportunity like no other! It's so inexpensive, yet so easy to do! It combines a superb
software package of outstanding value with a uniquely marketable program and a powerful affiliate plan—and
all for next to nothing...
http://www.easy-earn.biz/
ClipCopy Content Solutions
Thousands of copy-and-paste content items (articles, jokes, crosswords, quotes, etc) and other
resources for desktop publishers (for hobby or business, profit or non-profit), busy webmasters and
newsletter producers...
http://www.clipcopy.com/
101 Internet Answers
A huge collection of internet tools, advice and resources in a comprehensive and frequently updated
directory...
http://www.101internetanswers.com/
101 Newsletter Answers
Power communicating with newsletters, (paper or electronic), emphasizing content (what's appropriate,
where to find copy, etc) and usage (marketing, communicating, PR etc) for private or business use...
http://www.101newsletteranswers.com/
101 Content Answers
Need content for your website or ezine? This comprehensive and frequently updated directory of Internet
content resources and providers could have the answer...
http://www.101contentanswers.com/
101 Publishing Answers
Looking for publishing solutions? Consult this comprehensive directory of publishing and media resources
for answers...
http://www.101publishinganswers.com/
101 Writing Answers
A regularly updated and comprehensive searchable directory of writers and writing resources...
http://www.101writinganswers.com/
Admin Details
Email Us
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bulletins AT easy-earn DOT biz.
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